Rugged Ways climbs new heights with website launch

June 15th, 2011, Bangor – Rugged Ways, an outdoor clothing and equipment retailer, is working with Secure Trading, the UK’s leading independent payment processor, to manage its global payments processing through its new web site.

Rugged Ways Logo

Rugged Ways new site was designed and built by Ascensor, who work closely with Secure Trading for the payment processing, based on the company’s reputation of excellent customer service and a secure payment platform.

Sam Spence, Director at Rugged Ways, said, “We wanted a website to support our Skipton store in North Yorkshire. It was important that we found not only a company who understood what we wanted from a web site but that our payments system was robust and could properly support trading at all times.”

Tim Allitt, Head of Sales & Marketing, Secure Trading, said, “We’re delighted to be able to support the payments of a business like Rugged Ways which is venturing online for the first time. It’s crucial that when a business moves its products online that it is confident that its customers payments will be processed quickly and without issue so they receive a great experience regardless of the channel they choose to shop via.”

Ascensor built a filter system for Rugged Ways so that its customers can search for products via colours, sizes etc. Andrew Firth, Director, Ascensor, said, “It took us approximately four months to get the website operational. It needed to be built from scratch and we have worked hard on the search engine optimisation strategy. This is a big step for Rugged Ways and we’re delighted to be helping them on their journey.”