Increase The Security Of Gaming Deposits With Biometrics
Biometrics have quickly become an important part of authentication processes in many industries, including the online gaming sector. Biometrics are in our smartphones, delivering advertising through facial recognition technology, and within our game consoles. No longer science fiction, biometrics are proving invaluable for protecting operators and players from fraud, and improving the gaming experience.
An article published by the Consumer Technology Association (CTA) in 2014, co-authored by Dr Steven LeBoeuf, President of Valencell Inc., predicted that biometrics were about to revolutionize the gaming industry. However, those ideas “haven’t been realized just yet.” Dr LeBoeuf and the CTA called it a little too early. Some of the theory didn’t align with how players would use this new technology. At the time, they thought biometric use would come from ‘add-on’ devices, which they later realized is not going to fuel adoption.
Four years on, and biometrics have still not been fully integrated into the gaming experience, certainly from the point of view of enhancing play. The article above also overlooked the payments angle and how biometrics can increase the security of gaming deposits and help build loyalty with players who want reassurance that their payment data and funds are safe.
How to Integrate Biometrics Into Gaming
#1: Payment Security
Fingerprints are the most common form of biometric payment method available, although facial recognition is gaining traction. Many games consoles already use facial recognition to enable players to login, so it’s not a significant step to utilize this technology for payment authentication too. Banks and consumers are also keen to ditch passwords for biometrics, streamlining the payment experience, increasing security and also offering additional KYC benefits.
For gaming operators any steps to reduce friction points and allow players to make deposits quickly and easily are to be welcomed. Especially when players are already engaged in a game and need to buy more tokens or make a deposit. Biometric authentication will help keep them mentally in the game, thereby maintaining the quality of the user-experience.
#2: Game Design
Game designers, authors and movie directors have the same aims: they want to immerse an audience in the story. With biometrics, usability testing would make it easier for games developers to experience a game from a user’s perspective. Current methods ask testers to ‘think aloud’, which means breaking concentration and describing their experiences whilst playing.
Biometrics would more accurately show when players are reacting to the content of a game, showing fear, confusion, when they are in the zone (e.g. Jedi powers in a Star Wars game require players to relax into the role) and looking for items or clues. Sensors could collect a wide range of data, from heart rates to pupillary responses.
#3: Player Experience
As a consequence of this new data, the player experience could more closely match the aim of the creators. Making games even more realistic, immersive and entertaining, thereby increasing revenue for developers and studios.
Introducing biometrics as a payment option would also improve the player experience. In-game purchasing would be easier, no longer requiring card verification. All you would need is a fingerprint or to scan a face. This data cannot be easily hacked, making it safer than many current online payment authentication methods.
These changes may not revolutionize the gaming industry overnight, but we can expect biometrics to be utilized across gaming and payments technology over the next few years.
To discuss how to optimize your online transactions for a better player experience, security and compliance; please get in touch with our team.