ICE 2016 Recap

Last week, Secure Trading exhibited at the International Casino Exhibition (ICE) at London’s Excel which attracted ICE2016more than 25,000 delegates, providing Secure Trading with an ideal platform to meet new and existing customers.  There was plenty to discuss from its flexible, full end-to-end payments solution, its access to over 50 acquirers worldwide to how Secure Trading can play a more comprehensive role within an operator’s CRM strategy. Every year there is a new buzz word and this year’s was very much regarding “behavioral modeling” and one area Secure Trading excels is “risk behavior”, which is essentially separating “good” customers from “bad,” and creating a new dimension in fraud prevention.  Secure Trading understands risk better than anyone and that, today, it’s never been more crucial to optimize payment options to increase payment yield.

However ICE wasn’t all work.  Secure Trading was very proud to be a sponsor of London Baby, one of the best networking parties of the week and a great way to kick off the week.  And talking of kicking, the team was absolutely delighted to have had Rugby World Cup star, Mike Stanley on our stand.  To demonstrate its support of UK sporting initiatives, Secure Trading had a rugby simulator on its stand where visitors could try their luck at a goal conversion for a chance to win fantastic prizes. The Secure Trading team would like to extend huge congratulations to Yoav of PlayMillion Casino who was the winner with a great score of 916 points.

If you missed out on meeting the Secure Trading team and would like to know more about how it can assist your business in the future, please don’t hesitate to contact them on +44(0) 808 149 6295