Exciting new partnership announcement for Secure Trading & Funanga – Cash to Code, gaming’s latest payment option

Instant cash payment service allows gaming operators to break into new customer segments

London, Wednesday 8th February 2017 – Secure Trading, the online payments specialist, has announced its partnership with Berlin-based payment product developer, Funanga. The partnership gives Secure Trading exclusive reselling rights to Funanga’s innovative new payment method, “Cash to Code”. Announced at ICE Totally Gaming Conference, this pre-paid cash payment method is a game-changer for gaming operators, opening up a market of customers who want to use cash to deposit into their gaming account, conveniently on the go, using their mobile.

Cash to Code allows players to deposit money without additional registration or sign-up, a credit card, or bank account – instead using cash at one of the thousands of retail locations (POS) across Europe. Players select a deposit amount within the app and a barcode is generated that can be presented at their chosen point-of-sale, allowing them to pay in cash and instantly have their gaming account credited.

The Cash to Code solution will be available exclusively through Secure Trading. Cash to Code essentially is a white-label product and, as such, gaming operators are able to brand the mobile app in any way they please – allowing them to make it consistent with their gaming brand and integrate campaigns and marketing content.

“We’re delighted to be part of this joint venture with Secure Trading, who are true payment veterans when it comes to the gaming space,” said Seth Iorio, CEO and Founder of Funanga. “Cash to Code helps gaming operators to offer their customers an instant, compliant and convenient way to pay with cash.  Cash is the most universal payment method because it’s the simplest and most trusted – and our innovation simply brings it back into play in the digital world.”

As a single-redemption, closed loop payment method, Cash to Code operates differently to e-money products – giving operators the assurance that the solution is already aligned with pending changes in payment and anti-money laundering regulation. Because the transaction takes place at the till, the solution is naturally as safe from fraud as any other in-store purchase – with the additional protection of Know Your Customer (KYC) features in the app.

“Like all the best products, Cash to Code is ingenuous in its simplicity,” said Bryan Blake, Head of Gaming at Secure Trading. “The product combines everything you expect from a sophisticated payment app – slick, intuitive, content rich features – based on the most common payment method in the world. By making cash payment as instant as a digital transaction, operators are giving themselves an edge above the competition, unlocking the door to a previously unapproachable market.”

About Secure Trading

Secure Trading is one of Europe’s leading independent payment management companies. The company helps online businesses succeed through cutting-edge acquiring, security and processing technology, world-leading expertise and a culture dedicated to trust.

Secure Trading has more than 20 years’ experience in the payment industry. From its roots as a robust and secure payment processing company, to its best of breed acquiring and cybersecurity services today, Secure Trading is a one stop shop for payment services and has continually evolved to meet the ever-changing needs of online businesses. Today, Secure Treading is focused on speed and simplicity for its merchants – it offers a full cross boarder acquiring service across Europe.

About Funanga AG

Berlin based Funanga AG was founded in 2013 by industry professionals to revolutionise cash payments and collection in the gaming industry. Funanga is focused on speed and simplicity for its merchants when it comes to cash collection all over Europe and, with its unique CashtoCode solution, it can provide merchants with their own branded cash solution in a quick and efficient manner. Without the necessity of implementing complex APIs, CashtoCode and the corresponding merchant App are up and running within days.


Matthew Watkins / Aidan Murphy

Finn Partners

[email protected]

020 3217 7060