MyST – Our intelligent tracking and analysis tool
When merchants accept payments from customers, the transaction creates a set of data touchpoints which can provide business with valuable insight into their customers’ behaviour. TRU//ST Payments’ personal area for merchants, MyST, has several intuitive features to...
5 lessons that start-ups can learn from established businesses
So you’ve taken the plunge and finally decided to open your own coffee shop. It’s everything you envisaged when you set out at the beginning: organically grown, Fairtrade coffee imported from Tanzania; deep, cushiony sofas your customers can get lost in, à la Central...
Banking the unbanked: The unfinished rise of mobile banking apps and e-wallets
Banking has existed in one form or another for over 6,000 years. A grain merchant in ancient Babylonia could entrust his gold to priests at the temple for the cost of one sixtieth of the total deposited, and access his funds as the ebb and flow of the Mesopotamian...
5 reasons why you should be using a unified payment gateway and acquiring provider
The two essential components of building an online store – a payment gateway and merchant acquirer – need to be sought out by any business looking to create an online marketplace to sell their goods and services. For various reasons, merchants often end up...
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