Online Retailers: Are You Ready for Boxing Day?
In Britain Boxing Day has historically been a day to scoop some super sales. The high-street retailer Next has long been famous for people queuing through the night to grab a bargain. However, it seems times are changing and people are now eager to have some retail therapy from the comfort of their own homes.
In 2013, online sales skyrocketed on Boxing Day making it one of the busiest online shopping days of the year. Online sales increased by 40.4% when compared with the previous year. It is not too late to take a slice of the action this year. Below we’ve listed why your business should be getting involved and our top tips on how you can maximise the opportunity.
Good News for E-commerce
Along with strong sales figures, traffic to websites was also up. People made 129 million visits to retail websites. Of these visits mobile traffic really leads the way making up 58% of all visits. Naturally this rise in mobile traffic lead to a rise in mobile sales with 45% of Boxing Day sales being made on a smartphone or a tablet device. Some researchers account this spike in mobile traffic and sales to people being bought a tablet or smartphone for Christmas. Makes sense!
Top Tips to Maximise Opportunity
1. Plan ahead
If you attempted to go online for Black Friday then you will have noticed how difficult it was. Make sure your website can cope with the demand you may encounter. Recognise that most shoppers will be shopping for themselves so try to reflect this in the items you put in your sale.
2. Organise your website
Remove the Christmas jumpers and organise your website. One of the biggest advantages for customers shopping online is that they miss the jumble sale that is the high street. Don’t make shoppers rummage around for what they want. If you have any data on your customers’ shopping habits, use it now and personalise what items first come up. 85% of shoppers know websites track their shopping behaviour and 75% of them prefer these personalised offers.
3. Make delivery and return policies clear
Customers want clear delivery and return information. 55% of shoppers cited high delivery cost for shopping cart abandonment while another 51% said it was due to no free delivery option. Flip this around and we find that 73% of shoppers would have carried their purchase through if the retailer offered free delivery. In addition to better delivery options, customers want hassle-free returns. They also want free returns so try to include a prepaid return slip.
4. Publicise sale
You’ve got to let people know that you are having a Boxing Day sale. Use your social media platforms to target customers, send personalised emails, and – if you have a bricks-and-mortar store – advertise your sale there too. Why not start a countdown to create excitement and anticipation around some ‘top picks’?
5. Make it mobile
Websites optimised for mobile devices should no longer be an added extra but a standard addition to the desktop site. 2013 figures showed how popular mobile shopping is becoming. If your site isn’t mobile friendly, make this a priority for 2015.
2015 looks set to be another great year for e-commerce. Are you thinking of taking your business online in 2015? Read our blog to find out why 2015 is the year to take your business online or call one of our friendly payment experts on 0333 240 6000 to discuss the best payment solution for your business.