Secure Trading and Gift Voucher Solutions provide a lucrative revenue opportunity for the hospitality industry
To assist the growth of the hospitality industry, Gift Voucher Solutions and Secure Trading, the UK’s leading independent payment processor, have launched a bespoke service that enables restaurants and hospitality businesses to sell gift vouchers online.
The UK Gift Card and Voucher Association (UKGCVA) quotes the gift voucher & gift card market in the UK as being worth £4.6 billion with predictions of 14% growth in 2012. Sales to employers now make up about 45%, £1.6 billion. Vouchers purchased online by the corporate sector increased by a staggering 231 per cent during 2011, which reflects the popularity of online purchasing.
The web solution using Secure Trading’s reliable secure payment gateway and Gift Voucher Solutions’ software system provides a web shop which is Level 1 PCI DSS compliant, integrated online payments system, personalised eVoucher mail tool & automated luxury printing service.
Dawn Anderson, Managing Director of Gift Voucher Solutions, said: “Some hospitality businesses still use third parties to generate online sales, gifting their cash flow and spending tens of thousands of pounds a year on commission. Gift Voucher Solutions charge a fixed annual fee for its Software as a Service (SaaS) and combined with Secure Trading’s industry leading rates, provides hotels & restaurants with an extremely effective and affordable way of embracing technology.”
As with everything else, the gift voucher industry is moving towards the digital era. eVouchers, once deemed the latest innovation, are now giving way to virtual gifts, distributed in various forms such as emails, social media via Facebook or text message and such changes should be embraced to keep up with the customers’ needs”.
Tim Allitt, Head of Sales and Marketing at Secure Trading, comments: “Many UK hotels & restaurants sell gift vouchers by phone, in some cases breaching the terms of their merchant agreement & PCI compliance. Merchants require additional authorisation from their acquiring bank to process ‘cardholder not present’ transactions for gift vouchers, because of the high risk of fraud & chargebacks. By working with Gift Voucher Solutions, we can remove that headache for merchants.”
Roger Erskine-Hill, Marketing Director at Hillbrooke Hotels, said: “The combination of Gift Voucher Solutions and Secure Trading allowed us to exchange several very basic gift voucher pages on our hotel websites with highly professional, well designed, online alternatives. The resulting increase in voucher sales has more than justified this move.”
JULY SPECIAL OFFER FOR SECURETRADING CUSTOMERS*
20 SYSTEMS AVAILABLE
Web Solution £395
Web Solution Smart Phone Enabled Back Office £595
(INCLUDING MONETARY VOUCHERS & 6 GIFT VOUCHERS)
*orders must be placed by 30th June, delivery by 31st July.
For further information please contact [email protected]