SecureTrading partners with sofortbanking as European on line consumers seek new ways to pay
Posted on: Wednesday 18th July 2012
sofortbanking, a direct payment method from Payment Network AG in Germany, has selected SecureTrading, the UK’s leading independent payment processor as a partner, to enable merchants to offer their customers bank-to-bank transfers online, allowing secure payments without the customer’s registering or using a card.
The continued growth in eCommerce has seen the development of cross-border payments methods to match the way that consumers are now shopping through multi-national web sites. The partnership between SecureTrading and sofortbanking means that merchants will have a market advantage by being able to offer their customers alternative ways to pay, and at a lower cost.
SecureTrading’s expertise in the UK, and sofortbanking’s in Germany, allows each to expand into new markets, giving whilst giving merchants a real time alternative to traditional card payments and access to faster transactions.
Alastair Walton, Country Manager UK for sofortbanking, says: “We chose SecureTrading as they are a highly reputable and recognised PSP, with established traction into the UK market, making them one of our favoured partners to work with. We are keen to progress our relationship with SecureTrading, as we believe it will be highly successful partnership.”
Ian Hughes, Chief Technical Officer at SecureTrading, comments: “This is a new alternative payment method for SecureTrading, giving our merchants further choice for purchases. Partnering together keeps the cost of transactions at a minimum and enables fast delivery of goods and services, which in turn enhances the customer experience.”