New Secure Trading brand
International payment management company, Secure Trading, has launched a new brand and business strategy, as it seeks to cement itself as the leader in the online payments industry.
The business has reorganised its strategy to focus on sectors where it has a depth of expertise and experience, including retail, gaming, leisure and entertainment and high risk markets. All related group businesses have been aligned behind core values of pioneering technology and service delivery. Secure Trading has also significantly developed its back-end technology in order to ease customer engagement.
The rebrand follows a move of headquarters to financial centre Canary Wharf, and signals the start of an aggressive growth plan in Europe and the US.
Secure Trading has unveiled a new website and logo, and its ultimate aim is to build on its exceptionally robust payment gateway and bring a true end-to-end payments solution to market.
Kobus Paulsen, CEO of holding company UC Group said: “This is an incredibly exciting time for Secure Trading. Our new brand provides us with unity across the company and showcases the values that have made us so successful to date. All the pieces of the puzzle are in place and we’re perfectly positioned to rapidly expand. As always, our core focus will be on delivering an unrivalled service to our customers.”
UPDATING YOUR WEBSITE
All organisations that display the Secure Trading logo on their website are now kindly asked to update their site/collateral to reflect our new branding. A variety of logos, including different selections of accepted payment types, are available to download from our brand centre.
If you are a Secure Trading merchant, you should also change the logo on your payment platform, as follows:
- If you are using the default hosted payment page on our new platform, your test account page has already changed automatically, displaying our new logo. You will be notified before your live account changes.
- If you are using the hosted payment page on our new platform but have customised it yourself, the logo will need to be changed by you.
- If you are using our legacy platform (ST2K) or, on the new platform, Web Services or STAPI, the logo will need to be changed by you.