Surrounded by retail giants such as Next, Debenhams, Littlewoods, Everyday Maternity's Amanda Gregson was elated to be presented with the award of Best Independent Maternity Retailer at a ceremony in Kettners, Soho on 25th February sponsored by Comfort Pure.

As the award was based on votes alone from Prima Baby readers and visitors to the dedicated online voting poll it is all the more significant to the Everyday Maternity team. "To be nominated in this category by Prima Baby was a compliment in itself and to win as the voting public's preferred Independent Maternity Retailer is an absolute honour" said Amanda, Owner and Director of Everyday Maternity based in Handbridge, Chester.

Everyday Maternity was set-up by 30-something Amanda Gregson 3 years ago and has defied retail trends by growing year on year despite the recession. Our success selling online has been achieved through SecureTrading and the facility to offer customers multiple payment options, including Paypal which we have recently added. Customers have great confidence in our payment systems and we have great confidence in the security of payments being accepted.

Everyday Maternity, have a uniqueness in that they can offer a very personal service through online selling which is what mums-to-be and new mums need, especially when it's their first time around.

As well as Maternity Wear, the site also offers a large range of Nursing Wear and Accessories as well as the newly added Baby section to the site. New mums and mums-to-be can find a whole host of fact sheets covering everything from Beginners guide to Breastfeeding to Payment Entitlements from HMRC.

The award has already started a catalyst of events for Everyday Maternity which includes talks to work in conjunction with Prima Baby to host their own fashion shows at the national Baby Shows at Earls Court, NEC & Excel in 2011.