be2 selects Secure Trading for global acquiring services
London, 21 September 2017 – Award winning payments group, Secure Trading, has today announced that online dating company, be2, has selected its acquiring service to boost conversion and acceptance rates globally.
be2 is an online dating platform utilising psychological, anthropological and sociological data to assess the compatibility of two personalities and ultimately suggest potential matches. Thanks to the extensive evaluation and graphical representations of ‘a match,’ be2 is one of the most successful online dating companies that exists today.
“We understand that in the online dating world, time is precious and, as such, a seamless payment experience is important,” said Liam Castagna, head of payment at Insparx GmbH, which is a service provider for be2. “That’s exactly why we chose Secure Trading, which had both the technical expertise in its acquiring solution and customer service experience to increase conversion and acceptance rates. After all, there’s enough to worry about ahead of a first date to be held up by a card payment!”
“For be2, a sophisticated acquiring solution was paramount, as it wanted to ensure every transaction was a success, no matter how much the company grew,” said Laurent Dhaeyer, managing director at Secure Trading. “Ultimately, by turning to us for its acquiring services, be2 will not only increase its bottom line profit due to an increase in the number of successful transactions, but our experience in acquiring will give customers peace of mind as they move through the sign-up process.”
Since 2004 be2 has been finding suitable partners for singles all over the world. The compatibility of two personalities is determined on the basis of psychological, anthropological, and sociological criteria. Our strategy works. We bring people together for a long-term relationship and we are very successful at it. Our dating site has more than 64 million members in over 37 countries. Every day, it’s 20,000 new members who join be2 for a chance to find love. For more information, please visit www.be2.at.
About Secure Trading
Secure Trading is one of Europe’s leading independent payment management companies. The company helps online businesses succeed through cutting-edge acquiring, security and processing technology, world-leading expertise and a culture dedicated to trust.
Secure Trading has more than 20 years’ experience in the payment industry. From its roots as a robust and secure payment processing company, to its best of breed acquiring and cybersecurity services today, Secure Trading is a one stop shop for payment services and has continually evolved to meet the ever-changing needs of online businesses. Today, Secure Trading is focused on speed and simplicity for its merchants – it offers a full cross-border acquiring service across Europe.
Astor Sonnen / Lindsey Challis
Secure Trading team at Finn Partners
020 3217 7060