Twitter
Facebook
YouTube
SecureTrading Blog
Flickr
LinkedIn
With the significant growth in online sales also comes uncertainty regarding card fraud. In fact, one of the biggest reasons why customers don.t buy is concern over the security of the site. So how can you, the retailer, reassure them your site is safe?
One way you can help your customers, and indeed help fight the battle against online fraud, is by displaying the SecureTrading logo. Displaying our logo on your website will help reassure your customers that their payment is processed by an established and reputable internet Payment Service Provider. You can download the SecureTrading logo here.
But is this enough? Another way is by gaining accreditation by a program such as ISIS (Internet Shopping Is Safe). Internet Shopping Is Safe (ISIS) is a merchant accreditation program run by the industry body for Internet Retailing, IMRG. Backed by SecureTrading and many big retail brands, ISIS gives your customers the confidence to shop with you, by showing that you have signed up to a well respected accreditation program which includes best practice, a site audit and legal obligations at it's core.
 |
Benefits of… |
 |
|
ISIS |
|
Wherever consumers see the ISIS logo they can be reassured that the retailer has:
- Registered with the ISIS programme and undertaken to trade in a manner that is legal, decent, honest, truthful and fair;
- Had its web site and service reviewed and monitored by IMRG;
-
Had its Business, VAT and Data Protection registrations checked by IMRG
According to a Kelkoo report 50% of customers shopping online look for the ISIS logo on accredited retailers' sites (IMRG Net Survey, 2008). Your potential customers are looking for the ISIS logo, so why aren't you displaying it?
To give you a helping hand SecureTrading have negotiated a special rate to valued SecureTrading customers. We can now offer you 15 months ISIS accreditation for the cost of 12 months; £125 ex VAT.
You can find more information regarding ISIS here.
To find out how to apply for ISIS and to receive the relevant promotional code please contact your Account Manager on 0333 240 6000 or email us on sales@securetrading.com.
